Our Story
From a dream to your
child's wardrobe
Every great brand starts with a feeling. For us, it started with a simple question — why was it so hard to find kids' clothing that was actually fun to wear, soft enough for sensitive skin, and built to last?
A name. A dream. A promise.
We looked around and saw the same thing everywhere — dull colours, rough fabrics, clothes that faded after two washes or fell apart before the season was over. Kids deserved better. So we decided to make it.
The name came from two little personalities that captured everything we wanted the brand to be. Genie, the dreamer. Tom, the adventurer. Together, they represent every child — curious, energetic, full of magic, and completely unpredictable in the best possible way.
"Everyday Magic for Kids — not just a tagline, but a way of thinking about every single piece we design."
Built on four beliefs
Softness first
Every fabric tested for safety and durability. 100% kid-safe, pre-washed, free from harmful dyes.
Colour that lasts
Bold, vibrant prints designed to stay vivid wash after wash. No fading, no dullness — ever.
Fits that actually fit
Room to move, room to grow — designed for all the running, jumping and rolling of childhood.
Made with care
From stitching to finishing — every detail matters. We don't cut corners, ever.
Magic in the ordinary moments
We believe that what a child wears can shape how they feel. When a child feels comfortable, they play freely. When they feel colourful, they feel confident. Our mission is to bring a little everyday magic into the ordinary moments.
Right now — and what's coming
Right now we cover newborn through to 6 years — the most magical, most chaotic, most wonderful years of early childhood. As we grow, we'll grow with your children too, expanding our range further with every new chapter.
Newborn
0–6 MBaby
6–18 MToddler
1–3 YLittle kids
4–6 YComing soon — We're already dreaming up bigger sizes. Watch this space as Genie & Tom grows!
To every parent, grandparent, and gifter who has chosen Genie & Tom — thank you. Every order means the world to us, and we pour that gratitude into every piece we make.