About Us
We make clothes kids
actually want to wear
Genie & Tom is a kidswear brand built on one belief — that childhood deserves colour, comfort, and a little everyday magic.
A small brand with a big heart
We're a passionate kidswear brand from India — built from scratch with a big dream. We started Genie & Tom because we believed kids' clothing could be more than just practical. It could spark imagination, invite adventure, and make getting dressed the best part of the morning.
Every piece in our collection is designed with two things in mind: it has to make a child smile, and it has to survive their day. Soft fabrics, thoughtful fits, and prints that are as fun to wear as they are to look at.
Built on four beliefs
Skin-friendly fabrics only
Pre-washed, free from harmful dyes, safe for even the most sensitive little skin.
Playful, lasting colours
Bold, vibrant prints that stay bright wash after wash — no fading, no dullness.
Built to last
Carefully stitched and finished — clothes that survive everything a child throws at them.
Proudly Indian
Designed and crafted in India — supporting local craftsmanship with every piece.
Two personalities. One brand.
Genie
Full of wonder, imagination, and big ideas. Always asking "what if?" Always seeing magic where others see ordinary. Genie is every child who colours outside the lines — on purpose.
Tom
Always on the move, always exploring. Never afraid to get a little muddy or climb a little higher. Tom is every child who runs first and thinks later — and wouldn't have it any other way.
What we commit to you
Every piece is made with the same love and care we'd want for any child
We will never compromise on fabric safety or quality — ever
We listen and grow with your feedback — always improving, always learning
We are just getting started — the best is yet to come